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Decoding Colour Theory: What Your Brand's Colours Really Mean

Did you know that your brand's colours can evoke specific emotions and perceptions? There is so much power in branding and it is far more than just a logo and pretty colours. Your customer's perception of your brand are influenced by your colours without them even realising it!

Here's a breakdown of the colour theories you should consider before picking a colour that aligns with your brand missions, values and goals.

Monochrome (Black and White)

Black and white creates a clean and timeless aesthetic. It conveys authority, sophistication and simplicity. It is often associated with high-end brands that aim to communicate elegance, professionalism and a sense of timelessness.

Neutral Colours

Neutral colours such as beige, taupe or grey are versatile and create a sense of balance and calmness. They are often used in high-end branding to convey a modern and minimalist aesthetic. Neutral colours can also evoke a feeling of sophistication, reliability and timelessness.


Pink is often associated with femininity and can evoke feelings of friendliness, playfulness and warmth. It is often used for brands targeting a female audience or those seeking a more approachable and lighthearted image.


Gold is associated with luxury, wealth and prestige. It is often used to signify high-end products or services, creating an impression of exclusivity, elegance and sophistication.


Silver conveys a sense of elegance, class and modernity. It is often used in branding to create a sleek and edgy look, appealing to a more sophisticated and stylish audience. Silver can also be seen as gender-neutral and versatile.

Pops of Colour

Bringing in vibrant colours like orange or yellow in branding can add a sense of energy, enthusiasm and positivity. These colours can create a fun and inviting atmosphere, making brands appear more approachable and youthful.


Blue is a colour associated with trust, reliability and professionalism. It is often used by brands in industries such as finance, technology or healthcare to establish a sense of credibility, security and stability.


Green can be associated with nature, growth and freshness. It also symbolises harmony, health and sustainability. Brands related to organic products, wellness or environmental initiatives often incorporate green to communicate their commitment to a natural and balanced lifestyle.


Purple represents creativity, imagination and luxury. It combines the energy of red with the calmness of blue, making it versatile. Purple can be used by brands seeking to convey a sense of creativity, spirituality and luxury.

These colour theories provide a starting point for understanding how different colours can evoke specific emotions and perceptions, however, it's important to consider the context, target audience and brand personality when selecting colours for branding, as individual interpretations of colour can vary.

In essence, colour theory is a powerful tool that can make or break your branding efforts. It's not just about choosing pretty colours, it's about understanding the psychology behind those colours and how they can impact your audience's perception of your brand.

If this blog post has got you thinking about your own branding and you would like to learn more about what we can do for you, check out our branding services at Ree!


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